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Petco™ & The Blue Buffalo Co. Pledge to Raise $1 Million for Pet Cancer Research Organizations During National Pet Cancer Awareness Month


San Diego, CA (May 2012) - It’s a startling and sad fact that cancer will affect one out of every four dogs and of those, over half will die from the disease. In fact, cancer is the number one disease-related cause of death in both dogs and cats, according to Morris Animal Foundation, a world leader in advancing veterinary research. To help both dogs and cats live longer, healthier, cancer-free lives, Petco™ and Blue Buffalo™ are teaming up this May during Pet Cancer Awareness Month in hopes of raising $1 million for the Petco Foundation to benefit pet cancer research organizations such as the Morris Animal Foundation. 

About eighty percent of pet parents know little to nothing about pet cancer symptoms and much like with humans, the cause of cancer in pets is largely unknown. Some experts believe pet obesity is linked to many forms of cancer. One way pet parents can reduce the risk of cancer in their pet is to make sure they maintain a healthy weight through proper diet and exercise. For those who need some extra guidance, Petco Certified Nutrition Advisors are available in-store to offer complimentary nutrition advice to pet parents. 

Last year, Blue Buffalo and Petco were able to raise over $900,000 and have their sights set on raising $1 million this year. For each bag of Blue Buffalo dog or cat food purchased at Petco stores across the country from April 29 to May 26, 2012, one dollar will be donated to pet cancer research organizations. Donations of any amount will also be accepted at Petco registers or at www.petco.com/pca so customers can contribute as much as they like to the cause. Petco is also asking those already touched by pet cancer to share their story or to gain inspiration from pets who have beaten the odds by visiting their Virtual Memorial Wall at www.petco.com/wall

About Petco
Petco is a leading pet specialty retailer that provides the products, services and advice that make it easier for our customers to be great pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,100 stores nationwide, including more than 30 Unleashed by Petco locations, a smaller format neighborhood shop, and www.petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $90 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 7,500 local animal welfare groups across the country to help find homes for more than 250,000 animals through in-store adoption events every year. 

About The Blue Buffalo Foundation for Cancer Research
The Blue Buffalo Foundation For Cancer Research was established in 2003 by The Blue Buffalo Company, a manufacturer of healthy and holistic dog and cat foods under the BLUE™ and BLUE Spa Select™ brand names. Finding a cure for pet cancer is one of the top priorities for The Blue Buffalo Company because its founders have had some personal experience with this disease. “Our dog Blue, a large breed Airedale and a great pal, had three bouts with cancer,” said Bill Bishop, Blue Buffalo’s CEO. “After Blue was diagnosed, we wanted to find out all we could about pet cancer, and were amazed to learn that it is the leading disease-related cause of death for both dogs and cats. So one of the first things we did after starting our pet food company was to establish a foundation to raise money for pet cancer research, and raise awareness among pet parents of the early warning signs of this disease.” 

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